Our helmet and eyewear partner: POC
We want to make the inaugural British Gravel Championships a truly unforgettable event, and we couldn’t do it without our amazing partners. We’re excited to introduce you to all the brands, organisations, and charities we have partnered with through this blog series. Get ready for an unforgettable weekend of incredible gravel cycling, showcases and demos, and festival atmosphere!
We’re excited to say that the renowned POC is our helmet and eyewear partner! POC will be integral to the King’s Cup experience, providing you with some exclusive opportunities throughout the weekend.
POC was founded in 2005 in Sweden, and has quickly become a leading manufacturer of helmets, eyewear, body armor, apparel and accessories in cycling and snow sports. With a mission to ‘Protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’, POC has a crystal clear vision to provide optimized personal protection and safety through developing products of unquestionable quality and relevance.
Inspired by its mission and scientific approach, POC has built a reputation for breaking with convention, exploring new ideas and innovating to improve protection for all. POC has been fortunate to protect many Olympic athletes, World Champions and elite athletes around the globe and to share in many of their successes.
Creating products forged in safety and innovation is at the heart of POCs approach, be it for an elite athlete, weekend skiers or a daily bike commuter. It’s an approach that has led to over 60 international safety, design and innovation awards, including the prestigious bike industry ‘Brand of the Year’ award.
The exclusive experiences they will be providing at King’s Cup are still under wraps, but keep an eye out for updates coming soon! Who knows, you might have the chance to try on some of the industry’s best and safest gear…