Our official kit partner: Bioracer
We want to make the inaugural British Gravel Championships a truly unforgettable event, and we couldn’t do it without our amazing partners. We’re excited to introduce you to all the brands, organisations, and charities we have partnered with through this blog series. Get ready for an unforgettable weekend of incredible gravel cycling, showcases and demos, and festival atmosphere!
We’re excited to say that the world-famous Bioracer is our official kit partner! Bioracer will be integral to the King’s Cup experience, as the official designers of the British Gravel Champion jerseys.
Bioracer was founded in 1986 by Raymound Vanstraelen, with a clear purpose to measure and study the athlete in motion in order to optimize cycling performance. While the brand has grown since and spread to three continents, their mission remains steadfast and signifies the meaning of their name and the heart of their promise to make you faster.
Their cycling kits are made with climbs, mud, crosswinds and cobbles in mind, acknowledging the importance of every meter of riding from the start line to the finish line. Learning from thousands of racers and races; thousands of medals and podiums, and thousands of club, Olympic and World Championship races, Bioracer has perfected the cycling kit.
Bioracer is making your King’s Cup experience unique by designing the distinctive, athlete-grade British Gravel Champion jerseys – check out the design below!